B2B VALIDATION ISSUES

This example poses some fundamental questions about Mr. Hendrix: 

Mr. James Hendrix
President
Morrison's Doors
157 Riverside Ave
Joplin MO, 64804
800-555-1212
408-555-1234
jhendrix@morrisons.com 

Looks good on the surface – doesn’t it?  Lets dig a little deeper…. 

1.                   Are you sure that James is the president?

2.                  Is Morrison's Doors still in business?

3.                   Do they really make doors?

4.                   Are they still at 157 Riverside Ave or have they moved?  And if so - where to?

5.                   Is "157 Riverside Ave" a residence or business?

6.                   Is “157 Riverside Ave” a valid mailbox, or is it an empty lot, park, or other such undeliverable place?

7.                   Would you swear it’s “Riverside Ave”, and not “Riverside Blvd”, “Pkwy”, “Rd”, or any of the other over 200 accepted USPS address suffixes?

8.                   Is "408" still the correct area code for Morrison's Doors, or has it changed?

9.                   Is there really a “Joplin” in Missouri?

10.               Is  64804 the correct zip code for Joplin Missouri?

13.               Is "157 Riverside Ave" a high-rise?  If so - what's the correct suite number?

14.               Is 800-555-1212 still the correct phone number, or has it changed recently?

15.               Is his email address formatted correctly?

16.               Is it still HIS email address?

17.               Does that email address even exist anymore?  

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