Household Composition

Individual and Household Level Data
Pertains to all adult individuals in a given household.

Date of Birth (DOB)
Estimated Year of Birth
Inferred Age Ranges
Gender Code
Estimated Household Income
Given Name
Marital Status
Ethnic Markets Code
Asian Markets
Recipient Reliability Code
Individual Household Status Code
Geographic Income Percentile-County
Geographic Income Percentile-National
Home Business Indicator
Business Owner Indicator
Social Security Number
Address Verification
Deceased Indicator
Industry Mail Preference Indicator
State Estimated Income Index
County Estimated Income Index 

Children’s Data
Provides information on 0-18 year olds in household.

Presence of Children
Number of Children (Max 8 / household)
Children’s Age Range and Gender
Known and Inferred Presence of Children
Known and Inferred Children’s Age Ranges

Additional Household Members Data
Pertains to all additional adult (19+) household.
members other than input record matched.  

All Additional Adult Household Members with 
        Name, DOB, Gender & Relationship
All Additional Adult Household 
        Members with Name, Gender and Relationship
Head of Household Name, DOB and Gender
Spouse Name, DOB and Gender
Young Adult/Elderly Parent/Other Name, DOB and Gender
Number of Adults in Household
Young Adult Name, DOB and Gender
Elderly Parent Name, DOB and Gender
Other Adult in Household Name, DOB and Gender
Presence of Young Adult in Household
Presence of Elderly Parent in Household 

Property Data
Describes the residential address characteristics.

Homeowner
Probable Homeowner
Homeowner Probability Score
Renter
Probable Renter
Apartment Number
Address Type
Length of Residence
Dwelling Unit Size
Estimated Current Home Value
County ECHV Index
County ECHV Percentile
Estimated Equity
stimated Loan to Value
Estimated Monthly Mortgage Payment
Estimated Mortgage Amount
Date of Warranty Deed
Purchase Amount Ranges
Type of Purchase
Mortgage Amount Ranges
Mortgage Lender Name
Mortgage Rate Type
Mortgage Term in Months
Mortgage Loan Type
Year Built 

Telephone Numbers
Published phone numbers.

Area Code Correction
Telephone Numbers
Telephone Number Verification
Time Zone 

Direct Response/Mail Order Data
Derived from consortium direct response file and  consumer responses to product registration cards  and surveys.

Direct Mail Responder — Individual Level
Direct Mail Responder — Household Level
Multibuyer — Household Level
Direct Mail Merchandise Buyers
Magazine Buyers
Contributors
Sweepstakes/Contests
Do-It-Yourself
News & Financial
Photography
Mail Responders — Miscellaneous Odds& Ends
Mail Order Club Member Status 

Current Member Categories

Book Club, Current
CD/Cassette/Record Club, Current
Recipe/Gardening/Other Club, Current
Video Club, Current 

Former Member Categories

Book Club, Former
CD/Cassette/Record Club, Former
Recipe/Gardening/Other Club, Former
Video Club, Former
Mail Order Shopping Frequency/Number
          of Times per Year 

Mail Order Purchaser Categories

Athletic Equipment
Automotive Products
Books on Cassette
Books/Magazines
Business Supplies
Checks (not from bank)
Children’s Products
Clothing: Men’s
Clothing: Women’s
Computer Products
Cosmetics
Crafts/Hobbies
Financial Services
Food/Sundries
Gardening Supplies
Gifts
Home Furnishings
Housewares/Linens
Insurance
Jewelry
Music CDs
Music Cassettes
Shoes: Men’s
Shoes: Women’s
Stationary/Cards
Stereos, TVs, etc.
Video Tapes
Vitamins/Health Products 

Technology Enthusiasts 

PC at Home
Online
Technology Optimist
Buy Gifts Online
Buy Clothing Online
Buy Books Online
Buy Music Online
Buy Travel Online
Trading Online
Banking Online
Financial Activity Online 

Automotive Data

In the Market for a Vehicle
Automotive Ownership Model — Luxury
Automotive Ownership Model — Near Luxury
Automotive Ownership Model — Sporty
Automotive Ownership Model — Upper Mid-Range Import
Automotive Ownership Model — Upper Mid-Range Domestic
Automotive Ownership Model — Mid-Range Import
Automotive Ownership Model — Mid-Range Domestic
Automotive Ownership Model — Mid-Range Sport Utility Import
Automotive Ownership Model — Mid-Range Sport Utility
Domestic
Automotive Ownership Model — Large Sport Utility
Automotive Ownership Model — Small Sport Utility
Automotive Ownership Model — Large Pick-Up
Automotive Ownership Model — Specialty
Automotive Ownership Model — Lower Mid-Range Import
Automotive Ownership Model — Lower Mid-Range Domestic
Automotive Ownership Model — Small
Automotive Ownership Model — Budget
Automotive Ownership Model — Small Pick-Up
Automotive Ownership Model — Minivan
Automotive Ownership Model — Van
Automotive Ownership Model — Electric Hybrid/Electric Truck 

Home Demographics

Electric Power Usage
Natural Gas Usage
Local Telephone Usage
Long Distance Telephone Usage
Satellite/Cable TV Usage
Wireless Telephone Usage
On-line Service Usage
Has Multiple Telephone Lines
Reasons for Multiple Telephone Lines
Has Cellular Phone
Primary Reason for Cellular Phone
Has Modem in Household
Competition and Service Alternatives for Long Distance Service
Competition and Service Alternatives for Electric Power Service
Competition and Service Alternatives for Cable TV Service
Switching Intent: Local Telephone Service
Switching Intent: Long Distance Telephone Company
Switching Intent: Cellular Phone Company
Combined Switching Internet Cluster
Internet Clusters
Multi-line Clusters 

Area Level Data
Defines consumers at a geographic level. Over 700 individual census variables available.

Geo Codes
1990 Census Data
Wealth Rating
Current Census Median Family Income
Income Index
Latitude/Longitude
DMA Code
DMA County Size Code 

Consumer Response

Household Lifestyle Interest Data
Identifies hobbies and interests within a household.

Arts/Antiques
Astrology/Occult
Automotive Work
Avid Book Reader
Baking
Bible/Devotional
Camping/Hiking
Casino Gambling
CDs/Tapes 

Collector Categories

Coin Collector
Doll Collector
Die Cast Car Collector
Plate Collector
Porcelain Collector
Sports Items Collector
Stamp Collector 

Contributor Categories

Animal Welfare
Children’s Welfare
Cultural Activities
Environmental
Health Related
Political
Religious
Social Services 

Lifestyle/Interest Categories

Crafts
Cruises
Cultural/Arts Events
Cycling
Discount Club Member in Household
Do-It-Yourself
Family Music Preferences
Family Book Reading Preferences
Fashion Clothing
Favorite Activities of Survey Respondent
Favorite Activities of Respondent’s Spouse
Financial/Investing
Fishing
Fitness/Exercise
Frequent Flyer in Household
Gardening
Golf Frequently
Gourmet Cooking
Health/Natural Foods
Home Decorating
Hunting/Shooting 

Magazine Subscribers and Buyers

General Editorial
News Editorials
Parenthood
Woman’s
Motorcycles
NASCAR Enthusiast in Household
Needlework
Photography
PC/PC Software
Quilting
Recipes
Self-Improvement
Sewing
Snow Skiing
Sports Watching on TV 

Sweepstakes Categories

Sweepstakes
Lotteries
None
Tennis Frequently
Travelers, Domestic
Travelers, Foreign
Veteran in Household
Video Viewing
Volunteer Work
Wines
Woodworking 

Credit Cards in Household

Diner’s Club
Diner’s Club/Carte Blanche
MasterCard/Visa
Gold MasterCard/Gold Visa
American Express
Gold American Express
Automobile Related MasterCard/Visa
Airline Related MasterCard/Visa
AT&T Universal Card
Discover Card
Department Store/Retail Store Card
Department Store/Retail Store/Gas/
Other Card
Gas/Other Card
Other Card
None 

Household Product Ownership Data
Identifies specific categories of product ownership within household.

Audio
Automotive
Beeper/Pager
Cellular/Mobile Phone
Compact Disk Player
Contact Lens Wearer in Household
Cooking/Kitchen Appliances
Domestications
Electronics
Exercise Equipment/Health Conscious
Fit and Active
Fax Machine
Great Outdoors
Home Appliances
Home Entertainment
Home Furnishings
Home Improvement
Housewares
Laser Disc Player
Long Distance Phone Carrier/Calling Card
Outdoor Recreation Equipment
Personal Beauty Care
Power/Sailboat
Travel
Vacation Home
Video Camera 

Computer Owners Data
Identifies specific computer ownership characteristics, including peripherals and services within household.

Apple Computer
CD-ROM
Computer Modem
IBM or Compatible
Personal Computers
Laser Printer
Color Printer
Pentium
Desktop Computer
Laptop Computer
Laptop and Desktop Computer
Macintosh
Other
Online Service Provider
None 

Investor Data
Identifies specific investment product usage or intent within household. These households currently invest or plan to invest in the following.

Annuities
Bonds
CDs/Money Market Funds
Commodities
IRAs/Keogh’s
Municipal Bonds
Mutual Funds
Real Estate
Stocks 

Pet Owners Data
Identifies specific types of pet ownership within
a given household.

Number of Birds
Number of Cats
Number of Dogs 

Education Data
Identifies level of education completed either by individual matched, primary male and/or primary female within a given household.

Individual Level Education
Household Primary Male Education
Household Primary Female Education 

Occupation Data

Individual Level Occupation
Household Primary Male Occupation
Household Primary Female Occupation
Homemaker
Professional/Technical
Upper Management/Executive
Middle Management
Sales/Marketing
Clerical/Service Worker
Tradesman/Machine Operator/Laborer
Retired
Student
Executive/Administrator
Self-Employed
Professional Driver
Military
Civil Servant
Farming/Agriculture
Work From Home
Health Services
Financial Services
Business Owner
Teacher/Educator
Retail Sales
Computer Professional
Beauty (Cosmetologist, Barber, Manicurist)
Real Estate (Sales, Broker, Appraiser)
Architect
Interior Designer
Landscape Architect
Electrician
Engineer
Accountant
Attorney
Social Worker
Counselor
Occupational/Physical Therapist
Speech Pathologist/Audiologist
Psychologist
Pharmacist
Optician/Optometrist
Veterinarian
Dentist/Dental Hygienist
Nurse
Doctor/Physician/Surgeon
Chiropractor
Surveyor
Working Woman in Household

Proprietary Household Indicators

Golfer
Donor
Pets
Arts
Mail Order Buyer
Fitness
Outdoor
Travel
Investor
Auto Owner
Credit card
Garden
Crafts
Collector
Cruise
Sports
Gourmet
Sweepstakes
Politics
Music
Reader
Child Products
Do-It-Yourselfer
Self-Improvement
Religion
Grandparent
Clothing
Environmental Donor
Mutual Funds
Weight Conscious
Buys by Phone
Buys by TV
Mail order Multibuyer
Gold Credit
Platinum Credit
Dogs
Cats
Health
Auto
Skiing
Astrology
Boats
Cell phone
Communication
Computer
Donor by Mail
Donor by Phone
Donor by Telethon
E-mail
Hi-tech Owner
Home Décor
Home Entertainment
Kitchen Aids
MOB Music/Video
MOB Books/Magazines
MOB Clothes/Shoes
MOB Insurance/Finance
MOB Gifts
MOB Gardening
MOB Jewelry/Cosmetics
Music Classical/Opera/Big Band
Music Country
Music Christian
Music Oldies
Music Rock
Internet Online Subscriber
Personal Care Beauty
Photography
Buy Online
Tennis
Travel Domestic
Travel Foreign
Volunteer 

Proprietary Household Indicators with
Quick Predict propensities

Golfer & Golfer Propensities
Donor & Donor Propensities
Pets & Pets Propensities
Arts & Arts Propensities
Mail Order Buyer & Mail Order Buyer Propensities
Fitness & Fitness Propensities
Outdoor & Outdoor Propensities
Travel & Travel Propensities
Investor & Investor Propensities
Auto Owner & Auto Owner Propensities
Garden & Garden Propensities
Collector & Collector Propensities
Cruise & Cruise Propensities
Sports & Sports Propensities
Sweepstakes & Sweepstakes Propensities
Politics & Politics Propensities
Music & Music Propensities
Reader & Reader Propensities
Child products & Child Products Propensities
Do-It-Yourselfer & Do-It-Yourselfer Propensities
Self-Improvement & Self-Improvement Propensities
Religion & Religion Propensities
Grandparent & Grandparent Propensities
Clothing & Clothing Propensities
Environmental Donor & Environmental Donor Propensities
Mutual Funds & Mutual Funds Propensities
Weight Conscious & Weight Conscious Propensities
Buys by Phone & Buys by Phone Propensities
Buys by TV & Buys by TV Propensities
Mail Order Multibuyer & Mail Order Multibuyer Propensities
Gold Credit & Gold Credit Propensities
Platinum Credit & Platinum Credit Propensities
Dogs & Dogs Propensities
Cats & Cats Propensities
Health & Health Propensities
Auto & Auto Propensities
Skiing & Skiing Propensities

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