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These enhancements are
preformed on your list with the first installation on our system,
and with each subsequent update.
Your list is checked thoroughly by an
experienced team of professionals. Every effort is made to
cleanse and format your list for optimum consistency,
deliverability, and marketability.
All lists are put through the USPS CASS
Certification procedure. Using software developed in
conjunction with the Post Office, your list is standardized
and corrected to US Postal regulations .
NCOAlink, LACS, Delivery Point Validation, and Residential Delivery Indicator
are provided to enhance your list. Improving its deliverability
will improve its response rate making it stand out from the crowd -
and be recognized as a winner, worth renting again and again.
Your list is gender coded by comparing
it against our custom database of 107,000+ common names, ethnic
names, and nicknames. Even common misspellings can be
corrected and coded.
The name field is parsed to allow those
renting your list greater flexibility in personalizing their
mailings.
Your list is merge/purged to eliminate
internal duplicates as well as DMA Suppress and Prison names. Our custom
matching algorithms account for wide variations in the data, such as
nicknames, initials, abbreviations, typos, etc.
In addition, we have a wide
variety of demographic data that can be appended to your list.
Also, we can create new databases out of your
existing lists by "cross pollinating" them, and
identifying new traits and trends across the data. We have
extensive experience in this area and the databases we create in
this manner are highly marketable and result in increased revenue
for you. BACK
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